Specialty baby retailer giggle, inc. has launched a line of baby care products called Lotions & Potions. The line will debut in giggle retail stores and giggle.com beginning April 2016, and at select Kohl’s stores nationwide in May 2016.

Lotions & Potions includes all the essentials: bubble bath, shampoo & body wash, face & body lotion, sunscreen broad spectrum SPF 45, insect repellent, diaper rash cream, all-purpose wonder balm, baby bottle wash, toy & high chair cleaner, and a room & linen spray. The products are naturally scented with sweet rice milk. They are made in the USA with pure, gentle, earth-friendly ingredients –  free of artificial colors/fragrances, parabens, Phthalates and SLS/SLES.

The all-white packaging includes plastic bottles, tubes and jars decorated with colorful labels. The packages include convenient flip-top caps and pump sprayers in bright orange.

Beth Guastella, CEO, giggles, says, “This is the most significant introduction of giggle-branded product in our company’s 13-year history. Our customers want the best for their babies, particularly products that go on or near their baby’s skin.  We felt the market was ready for our Lotions & Potions with a formula that was carefully developed, rigorously tested and thoughtfully designed using the same giggle criteria that our customers know and trust.”